This site presents the research project “Creativity, Competence and Competitiveness in the Danish experience economy”, conducted by researchers associated with imagine... Creative Industries Research Centre at Copenhagen Business School.

The research project was initiated by the Tuborg Foundation along with Copenhagen Business School. The project is the first of its kind in Denmark, analysing the Danish experience economy with the purpose of assisting future economic performance. The research project includes the development of both qualitative and quantitative definitions of the experience economy, a systematic mapping of the Danish creative industries, an exploration of the barriers to growth as well as future potentials, and the development of new managerial practices in the creative industries.

In line with this mission the research project gives priority to the development of a close relationship with the business environment and the communication of research results to members of the creative industries and the public at large. The project has a span of three years, starting in the fall 2005. 

The Tuborg Foundation has given a grant of 6.2 million DKK. to the research project. The grant was given in commemoration of the 75th Year Anniversary of the foundation on February 9th, 2006.