Key findings gives an introduction to the imagine.. report Rammebetingelser for Københavns kreative brancher*:
The report itself is based on 27 interviews with creative industries in Copenhagen and a comparative analysis of strategies used in cities as London, Barcelona and Berlin.
The report is written to the municipality of Copenhagen with the purpose to inspire the municipiality in assisting and helping the creative industries to achieve e.g. their economic potential.
The report is written in Danish and both the report and the framework conditions suggested can be downloaded from the Arhive.
* in English: Framework Conditions of Creative Copenhagen.
In the framework conditions report the term creative industries are employed to define industries, which develop and sell products of experience based on creative labour. Products of experience are products of which the market value mainly depends on their immaterial value – often a complex combination of aesthetics, form and narrative. Creative labour is the people employed with the creation of such product content. In the creative industries the creative labour cooperate with people with technological skills and business competences while developing and marketing products. Or, in short: Take creative people, add technology, money and people with a sense of business, and you have creative industries.
- Architecture
- Computer games
- Design
- Events
- Festivals
- Films and video
- Photography
- Recorded music
- Art wares
- Live music
- Museums, amusement parks and other attractions
- Advertising
- Restaurants, coffee shops and bars
- Theatre and dance
- Television and radio
Leading world cities are already experimenting with strategies of how to create framework conditions for the creative industries and the people who work in them. imagine.. has highlighted the most innovative and convincing of such strategies.
The imagine.. Framework Condition Report analyses twelve leading creative cities, which are:
Amsterdam, Auckland, Barcelona, Berlin, Bermingham, Helsinki, Hong Kong, London, Milan, Singapore, Stockholm
Internationally, creative cities are created in a combination of five different strategy elements, which are often combined with an overall use of zoning. The Cultural Strategy Element, The Business Strategy Element, The Talent Strategy Element, The Digitalizaton Strategy Element and the Research Strategy Element.
On a worldwide scale the creative industries are experiencing a tremendous growth. The OECD is reporting growth rates up to 20% for the industries they define as creative. That is ten times the average in the business world.
In the UK the employment in creative industries is now more than 1.3 mill. with a turnover of more than 110 GBP (Department of Culture, Media and Sport)
In Sweden the figures of the creative industries are an employment of 6,5% of the workforce or 284,000 persons, a turnover of 4,8% of BNP and growth rates up to 10% (KK-Stiftelsen (2003) Upplevelsesindustrin 2003, Stockholm: KK-Stiftelsen)
India predicts an annual growth of not less than 19% in the creative industries over the next five years (Federation of Indian Chambers of Commerce and Industry (FICCI) (2006), The Indian Entertainment and Media Industry: Unravelling the potential, FICCI: Delhi, 206).
Also in Denmark this increase in the creative industries shows with a growth of 31% in the period 1997-2002 (Rambøll Management (2005): Oplevelsesøkonomi i Hovedstadsregionen), which is highly above the average of 3% in the Danish business world.
The majority of this growth is situated in Copenhagen. In the metropolitan area we find a share above 50% of the total number of jobs in the Danish creative industries, and in some cases the number is as high as 80%.
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